Monitoring your brand online, amidst the diverse network of tweets, shares, likes and pins can be grueling. Agreed, that a lot of tools are brimming in the market to help you make things easier, but, choosing the best of the lot is always debatable. So, we did a small checklist for you. From creating, scheduling, monitoring and to analyzing your activity in the social media - here is a list of efficient and exclusively free tools that you could use to handle your account!
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Create Your Content
Used by many brands, Buzzsumo hits the nail while generating the right content on social media! It's simple, straightforward and gives you, in a matter of seconds, the current search rate of your "look-alike" content in the social media channels!
Although I am trying to be completely unbiased here, I cant help but express my affinity towards this tool! It's a magic, really. All you need is a bit of creativity and a clear vision of your design and Canva gives you more than what you asked for. It's the best online design tool that I have come across with great assets to compliment!
Of course, if your a die hard social media geek like me, you'll know how important an hashtag is to your post. However, do you know how your hashtags rank in the channels? Hashtagify tells you just that! Type your desired hashtag (e.g Digital Marketing) in the search bar and you'll get the top 10 hashtags related to it - yes, direct and to the point, if that's what your thinking!
Scheduling Your Posts
Social media is an extremely time consuming, albeit easy platform. This ideally means, spending time everyday to post your content can be quite difficult particularly since it's not going to be the only task that you would do all day! So the best way to make things workout for you is to schedule. Once you design your creatives for your campaigns, sign up into one of these tools and schedule them straightaway!
Easy and extremely efficient is what defines Buffer. The free version of buffer gives you access to handle 4 social media pages atmost. It's just a click away process and the best part is the weekly reports of how your tweets have performed! Cool right?!
Frankly, Hootsuite is as efficient as Buffer. However, the only difference I happened to notice is that Hootsuite allows you to handle 3 social media pages for its free version whereas Buffer gives you 4. Nevertheless, if your new into social media marketing I would personally recommend starting with Hootsuite as it's comparatively easier to understand.
Monitor Your Brand
Although a lot of monitoring tools are available online, there are some that are extremely easy to handle and categorized just for it. Here are some of those that can help you make monitoring your business easier!
The best part of using HowSociable is to literally find out how sociable your brand is! A free account in HowSociable gives you access to monitor 12 social media accounts simultaneously which honestly, is quite a successful start for any business. Furthermore, they have an amazing blog to help guide you into your niche.
My personal favorite, again, I would say. Social Mentions is perhaps the easiest way to monitor your brand's mentions in the wide web. All you have to do is mention your brand name or any target keyword and give it a second before you have your results bubbling on the screen.
Incredibly useful if your maintaining your community or promoting your brand on Twitter. Tweet Deck allows you to maintain, monitor, schedule and analyze your tweets. With lots of options available, it is perhaps the best social media monitoring tool for Twitter.
Analyze Your Impact
The cycle of social media always ends and begins with analytics. Every social media campaign/activity has to be probed to determine its rank and these three tools do just that. In fact, they give you more than just a limited analysis of your post.
If your looking forward to analyze your social presence, Google Analytics is what you should be looking for! It's deep, insightful and although it requires time and effort to study its various features, it's a life savior, precisely giving you what you want, at all times!
Suited for Twitter, it's the best analytics tool one could come across! Design by Moz, FollowerMonk gives you all the necessary details of your twitter page like who your followers are, their geographic location and even influencers who can help you! It's by all means an incredibly brilliant alternative to Twitter Analytics!
Quite a surprising tool, but a great one nevertheless, that made to our list of 10 is SproutSocial. It's holistic as it helps you schedule, monitor and analyze your presence in the social world. It's prominent as it also includes social CRM tools and team collaboration tools, that sets it apart form the rest of its competitors!
Keeping track of your brand is imperative in social media. Once your brand leaves it's digital footprint it's impossible to take it off. Have you come across any tool worth that could make into this list? Let us know in the comment section below.
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