The era of digital marketing has been quick and emerging due to proliferation of successive trends. Every year is dedicated to a new trend that has let brands establish their digital footprint. Similarly, with the start of 2016, here is a collective list of trends that you must pay attention to help strengthen your brand!
Dominance Of Mobile
It has been quite evident, over the past few years of how mobile has been dominating desktop platform. Believe me, it's going to get much worse. Recent findings taken from KPCB US and Global Internet Trends showed the dominance of mobile over other platforms. This, growth is said to rapidly increase in 2016 as well!
Video advertising is the key to marketing your brand in 2016. This huge platform is one of the most efficient way for any brand to reach their clients/customers. In fact, it's tentatively dormant in content marketing; which means its growth is going to be the next big phenomenon! An article from Hubspot, gave us profound insight into this as we found out that video ads might take took up 57% of web traffic in 2015 and is like to rise up to 69% in 2017 and 79% by 2018! Read more..
Social media Channels that can help you immensely in building your community through video advertising are Youtube, Facebook, Twitter and Snapchat.
Digital Assistants (Siri, Google Now, Cortana)
Keypads take a backseat as voice recognition does it's job! Digital assistants like Siri, Cortana, Google Now and many more are relentlessly striving to be the future of marketing! Growing use of this technology is going to be a challenge for marketers especially since its prominence is likely to match keypads in future. When it does, optimizing your ideas for voice search would be crucial too.
Wondering what 10X content is all about? Well, it's simple. According to Rand Fishkin of Moz, 10X content is defined as Content that is 10 times better than the best result that are currently found in the search result for a given phrase or topic!
Holistically, the idea of 10X content is to make your content unique, smarter and better than the rest that's thriving out there! Technically this can be achieved, if and only if you interpret and understand what's out there. Have a clear understanding of what you want to write & determine what's missing from other articles that could be available in yours to make yours stand out!
Smarter Machines : Wearable Technology
Tangible technological devices designed to suit consumers needs is what we are going to talk about. Wearable technology are technical devices designed that could be worn by a consumer. For instance, lets take the Apply Watch! It seamlessly fits into your routine without any hindrance. That's what we are talking about here. As the web get's bombarded with growing trends, tools, activities and ideas marketers would be forced to shift to reach out to consumers seamlessly like wearables!
Amongst the recently emerging trends, influencer marketing has created quite an impact on brands! According to an article in yourstory.com, influencer marketing is classified as a credible means of reaching to the audience since it increased values to $9.6 per $1 spent from $6.85 in 2014!
SEO, although has been mainstream for a long time, will always be an important aspect of digital marketing. But, to make sure your SEO is ranked well, you have to give importance to link building! Your strength online defines how serious you are as a brand. Links have, for the longest time persisted to me the main resource of building stronger SEO. And this, will continue to prevail!
As mentioned earlier, every year has its own bundle of digital trends evolving. If you have come across any new trends that you feel is indistinguishable from the above list, do feel free to share it with us in the comment section below.
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