Implementing organic ads on every social media platform have constantly been disappointing for many businesses.
Yet, many (including marketers with thousands of followers) fail to realize the prominence of such issues.
When researched, I realized that there are many reasons for this decline - the topmost one being the fact that there is a proliferating increase in competition among businesses in almost all sectors.
Having said this, I also realized that reaching new people has become more imperative now than before it was before.
Can building a successful ad in Facebook, Instagram, Twitter and LinkedIn be helpful?
Its very simple - paid advertising is one of the most important forms of building business through social media channels. So, if you are serious about expanding and generating leads through online platforms its important that you invest in building a successful ad for Facebook, Instagram, Twitter and LinkedIn.
In this blog - I am going to show you 4 guidelines that must be followed to help build a successful ad campaign in Facebook, Twitter, LinkedIn and Instagram.
Respect every platform's ad guidelines
It's the most primitive guideline of all.
Most marketers don't realize that every marketing platform out there has their own set of guidelines that ought to be valued before you submit your campaign.
For example - Facebook has been, over a period of time, quite strict about their text rule on paid ads. The reach of your campaigns depends on the amount of text that is established in your design. Cross the barrier then BAM! your ad doesn't perform well.
Furthermore, every social platform has its own set of Data Use Restrictions to ensure the security of data. Given below is a set of guidelines followed for Twitter. Alternatively you can also access the data usage guidelines for other platforms by searching into their console.
Use appropriate images for display
The logic is simple - don't exaggerate from what you or your business offers as an entity.
Speaking too much about your offers is going to have an adverse effect on your reputation as it might build unnecessary expectations among audiences.
For example - Facebook has it's own image guidelines which stand at 1200*628 pixels for an ad. Likewise, does Twitter and other social platforms. Abiding to these rules helps you produce an optimized ad that can bring a higher CTR (Click-Through-Rate).
All social media platforms have their own guidelines for screening images that appear on ads. Facebook, for instance doesn't support images that emphasizes on ideal "body parts" or with irrelevant ad copies as given below.
Use exciting ad copies
Neil Patel, my favorite influencer in this field once triggered my attention with a simple statement - "Make $$$ which you ZZZ". A simple five-word sentence that grabbed my entire attention and had me reading his blog for the next couple of days to enlighten on some tips!
Get my point? That's precisely what ad copies must do.
For instance - when I ran a campaign that for one of Spinta's free templates, I noticed variations in my ad copies that worked better! One of my ad copy read - "Download Spinta's Free Social Media Content Calendar Template" and the other read "Social Media Content Calendar Template Download" - guess which went well? The former of course!
The word "free" does the trick, naturally.
Your ad copies, likewise must be deliberately attractive too. Ensure statements like "Free", "Lower Cost", "Proven Steps", "Tricks", "High Conversion" etc exist to increase conversion rate.
Use variations to test your results
Your ad performance is always subjective to an audience's mindset. Believe in the practice of running ads with variation to understand what works and what doesn't.
Many social media platforms have a variety of test variations that could be implemented. For example, Facebook and twitter provides test variable in fields like headline, creatives, CTA and targeting!
Tip : Every test variation must ensure a legible content and must be directed to a similar landing page that compliments your ad.
Undoubtedly, every social media channel be it Facebook, Twitter, Instagram or Linkedin are all extremely powerful mediums for communications. Therefore, building a successful ad takes time and effort and some observation.
Cover Image - Bournemouth University