Why are demographics really important?
Well, consider this. Social media is all about addressing the global audiences about your thoughts. Therefore, understanding the trending scenario of your audiences [For e.g. their tastes, likes, dislikes etc.] can help you segment your ideas and campaigns for a lucrative effect.
Social media demographic reports are predominantly intended to help you get a better understand of your audience. Developing a better understanding of your audience's behavior can help you develop social media campaigns that can achieve your primary objectives.
Furthermore, Demographs are also used for -
- Design and execute targeted programs.
- Develop audience profiles.
- Develop specific measurement criteria.
Given below is an Infograph that highlights global audience data in 6 different social media channels (Facebook, Twitter, LinkedIn, Snapchat, Pinterest, Instagram and Google+).