Why are demographics really important?

Well, consider this. Social media is all about addressing the global audiences about your thoughts. Therefore, understanding the trending scenario of your audiences [For e.g. their tastes, likes, dislikes etc.] can help you segment your ideas and campaigns for a lucrative effect.

Social media demographic reports are predominantly intended to help you get a better understand of your audience. Developing a better understanding of your audience's behavior can help you develop social media campaigns that can achieve your primary objectives.

Furthermore, Demographs are also used for -

  • Design and execute targeted programs.
  • Develop audience profiles.
  • Develop specific measurement criteria.

Given below is an Infograph that highlights global audience data in 6 different social media channels (Facebook, Twitter, LinkedIn, Snapchat, Pinterest, Instagram and Google+).

infograph-social media demographics