Real Estate being one of the very competitive sectors in the market and brands are making giant strategies to attract and engage the online population.
>The phenomenal growth in real estate investment in India is attracting global attention. With a whopping 140% increase in real estate investment to $5 billion, India was among the world's top three countries for increased investment. Overseas buyers in India invested $1.93 billion in properties, an increase of nearly 38%. Domestic buyers purchased properties worth $3.12 billion, a 62% growth.
The ability to adopt digital innovation into marketing and communication strategies is now more critical than ever in strengthening a company’s brand and reputation. With an increase in customers looking to read and buy online, greater competition with increasingly demanding, digitally savvy customers, digital media has become an important and exciting part of company's promotional strategies. To succeed, companies need to embrace digital innovation and seize the opportunities it provides for marketing and communications.
How can Digital Marketing help?
Digital Marketing is the use of digital channels for the promotion of a business or brand. Digital channels are not limited to emails, mobile phones, social networking etc. These channels not only ensure that the business is promoted to the right target audience but also strengthen the business and the brand.
The increased use of internet and digital media is a major influence in the field of marketing today. The marketing sector is a completely revolutionized sector since the majority of the population are viewers of the internet. This has a direct implication on the fact that Real Estate company’s need to make increased use of the internet and mobile devices to reach out to more customers. Therefore, digital marketing is the best method that can be adopted by the company’s to reach out to prospective customers.
Where will your business flourish with the help of digital marketing?
- Corporate web site as a marketing hub
- Online communities
- Social Media Monitoring
- Conversion Rate Optimization
- Blogger outreach
- Video Management (YouTube Monitoring)
- Web User Engagement Strategy
- Social Media Marketing
- Viral Content Campaigns
- Local search marketing
- Mobile marketing
- Email Marketing
- Pay-Per-Click Advertising (PPC)
- Online Public Relations
- Search Engine Optimization (SEO)
These days both buyers start their real estate journeys online. Whether it’s searching for listings or finding answers to real estate related questions, people head to the internet first and to an estate agent second. Internet is largely becoming a trusted medium for most of the required information. That’s why it’s more important than ever to integrate digital marketing into your real estate business in order to make sure that your business presence and your listings are what people find on the net. Hence the need for digital marketing for real estate projects assumes even greater significance to have an advantage over the competition as well as to be in direct touch with potential buyers.
A research states that the internet is influencing real estate purchases worth approximately $43 billion. It makes a lot of sense to be present in the digital world in an aggressive way. The reason being it reduces the cost of marketing when compared to conventional mediums of marketing like TV, radio, print etc. and gives a higher return of investment.
It is also very important to monitor the web and social presence of real estate companies in UK. A number of buyers read through a number of reviews and see the general sentiments towards the company before making their business decision.
Spinta Digital is a full service agency that delivers compelling digital marketing solution, marketing automation and data analytics. Our award winning solutions and experience helps to deliver great results across several key areas; search engine optimization, social media marketing, email marketing, marketing automation, mobile app customer engagement and digital marketing. This combination has helped many of our clients to interact and engage with their customers the new better way. We use in-depth data analytics to constantly measure and validate our marketing strategies to increase the ROI of our clients