Marketing Automation, an increasingly trending tool in the field of digital marketing, has it's own share of myths and facts attached. Before I ponder into the depths and give you a logical explanation to the myths, let me first brief on what marketing automation is all about.

As said in my previous blog, Marketing Automation is defined as "Marketing Automation is a software tool that identifies how every inbound customer (lead) behaves with your site and how can you (as a brand) tailor your ideas to convert these customers into a life-long resource and increase your company's revenue!"

Some religious myths that have been surrounding marketing automation are.

Myth

Marketing Automation is only for bigger business!

Fact

Nope it’s not! Marketing automation is for any/all business that is looking for loyal customers!

Myth

Marketing Automation is a form of Email Marketing.

Fact

Nope it’s not! In fact, it’s the other way round. Email marketing is a form of marketing automation technique that is use to drive and nurture leads!

Myth

Marketing Automation is Spam?

Fact

No. In fact, “spam” is called “spam” because of its irrelevancy! Marketing automation, on the other hand, is warming up your clients with “relevant” stuffs only.

Myth

Marketing automation is very expensive.

Fact

Not exactly! We are doing it for free, so there you go!


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