Spinta Digital, leading digital marketing company in Chennai and London gives you a holistic comparison on "Vendor Marketing vs In-House Marketing : What is cost-effective?" Take a look.
Vendor marketing is a common term used these days with significant importance in western countries. Developing countries are also on the trend of incorporating this marketing model in their firms. Every business facets like payroll management, content curation, call center services or transaction processing can be outsourced these days so that someone else can do the same task in a shorter time, at a cheaper wage!
Although this trend is growing in its popularity, when it certain sectors, we noticed that the hesitancy prevails. Not many people understand how vendor marketing can be cheaper than their own in-house marketing team. Thus, here is a small analysis that we put across to support our statement.
When we claim Vendor marketing is the best practice to reduce a company’s overhead and enhance efficiency its because of simple logic.
If your business is small, outsourcing helps you to cut your costs. If it is large, vendors will help to keep a track of the aspects where the company excels and what are the areas of improvement.
With large scale marketing management expertise, vendors can work on a company’s advertising objectives in a better way than an in-house marketing team. Given below are 5 reasons why this trend is gaining momentum and how vendor marketing gives more cost-effective solutions to your marketing queries than in-house marketing.
Vendors Save You From Hiring Trained Experts For Each Task
Digital Marketing is a platform where there are innumerable methods of advertising a product and every method needs to be dealt by a specialist. A task is accomplished in the best possible way when there is an expert handling it. This is precisely where, vendor marketing scores!
An outsourced team of marketing specialists will be more focused because they would have handled projects in different working conditions. The more the individuals, the more extensive are the ideas. These outsourced teams have a knack of managing things from making a rough design to executing on the basis of the resources and the funds. Most vendors are specially trained to handle national and international clients, so you can be guaranteed of your results since you are hiring specialists.
However, on the contrary, an in-house marketing team will be limited in size and it would be difficult to hire a person for each marketing activity. Even if the recruits are individually capable, the coordination might be difficult.
Vendors Provide Enhanced Focus On The Core Business
Isn’t it best if a task of an expert is left to them?! An outsourced marketing team, can thus always work better with their assigned task.
However, having said that - are you now wondering how will this affect your core business?
You need to understand that business or firms are not started with the initiative of getting better at advertising or marketing. This naturally brings us back to the main question - "why spend an extra effort, time and resources in developing a marketing team?"
It's rather better to focus on how to achieve the business goals and enhance productivity and leave alone your marketing part to a vendor. A shift from in-sourcing to outsourcing, though, may not show results in a shorter time span, yet, in the longer run, they will be evident.
Rather than a deviated objective, focus on the basic proficiency and critical points of targets to drive the business. Research more about your competitors and give value added services to your customers; this should be the prime focus. A sole objective always brings the best results.
Another benefit of vendor marketing over your in-house marketing team can be if you are outsourcing from a different country. Due to difference in time zones, you can assign the task after your shift time and get them completed before your next shift. Thus, more focus, more productivity and work done in shorter span of time.
Experience Of Vendor Marketing Is Unmatched
Vendors deal with small scale to big scale industries with distinct budgets, so they are used to working under different budgets. Furthermore, since vendors work with clients from different backgrounds and demands, they understand when a work is limited to its cost, timeline and resources!
In fact, Outsourced vendors know which pay-per-click campaign (PPC campaign) or link building initiatives or affiliate marketing, would be the best at a time based on your business requirement. They also know the best strategies of social media marketing that would advertise your business in the best possible way basis the trending searches. They know which networking events will help your business grow more in the following month or year. An experienced team will always be better since it is better to hire a vendor and get assured results than taking things on your own and see them going out of hand.
A skilled vendor will plan things, make a layout and get it approved from you and then execute as per your wish. Vendors usually work longer than an in-house team to win more business. This is because they need to flex their body little more and come up with fresher ideas every time. An in-house marketing professional will however be isolated from the developments of the market and will be restricted to his office bound zone.
Investing In A Vendor Is More Cost Effective
Well before I explain this, let me ask you all two simple questions.
What do you think is better?
- Spend your finances to train people individually for marketing?
- Hire marketing firms who work at relatively lower wages with a bunch of trained specialists?
With an outsourced marketing firm, there is usually a pressure on the employees to spend low on resources. This is done so that the projects are delivered at minimum cost. The employees then look for cheaper, yet good alternatives and if they don’t do so, they are questioned. This way, the vendors are more productive and result fetching. Vendors are constructed with shared expertise and the firms pay only when the projects are needed.
It is difficult to duplicate the same in an in-house marketing because you can not look for seasonal employees or resources.
Once you invest in a resource or manpower, you will have to fund its maintenance, even if you do not need it occasionally. Moreover, for businesses that require seasonal marketing and advertising, like educational institutes or tourism industry, hiring an in house marketing team who would work round the year is just an extra burden on your finances.
In addition to this, some of the marketing softwares are exceptionally costly. Outsourced agencies can afford them because they would use it regularly for different clients, unlike an in-house marketing team.
Vendors Have Better & Influential Contacts
It is quite obvious that a player in the market will have more acquaintances than a new bee! The marketing agencies who have been working since years have more contacts and they share healthy relationships with their neighboring partners of advertising which can help your company establish a good brand name in your line of trade.
"Marketing is all about creating a buzz."
This means that if you are associated with a face that is already familiar with the public, there are chances that your product or services are also more likely to get on people’s nerves. Vendors usually have strong relationships with online and offline reporters, production vendors, editors at news magazines, papers, journals and other outlets, photographers, PR firms, etc. With this, you get a chance of better media coverage and brand recognition. Also, due to their loyal partners, the services can be availed at reduced rates. Thus, the benefits of networking which takes years to develop can be availed instantly if you choose to work with a well-established out-house marketing firm.
This being said, it can be strongly opined that if an apt vendor is hired for a business, creating a buzz in the market and seeing your products and services hit the top spots is not far-fetched!